Psychographics (2)

Ideas - Self-Promotion Pack

Self Promotion research 5

Here is some more example of others self promotion pack. I have focus to look for promotion pack that are more folder type which is where i am heading to.

Skype meeting with Hanson

we meet regularly online every Friday night for last two months in order for to report my progress of the project to him. Alot of decision through out this project had been made alot through video conference using Skype/Webcam. credit to Hanson because time difference is a big deal in this situation. but him still spend his own time after work over mid night to talk to me and help developed my idea through out and inspired me with different idea and possible outcome. So big thank you to him.

Final DECISION

So i have decided various element contains in promotion pack:

Name card
Letterhead/envelope
Poster/fold-able portfolio
Psyhographics design manifestio
Stickers/badges
Note Book

A lot of element is consist in the promotion pack will demonstrate the use of P/G logo as to promote Psychographics. My inital idea is that the promotion pack will act as ‘alternative’ portfolio for agency/potential client. And with a eye catching design of the pack will hopefully catch attention and make a name of our self.

Developments

Secondary Logos

Here are some ideas for a secondary logos for P/g. i wanted to have a more formal logo instead of the existing logo. that way, the secondary logo must be more flexible and easily adopt to different medium. i wanted to take from the slice from the original logo to and keep it in the secondary logo.

Name cards

Manifesto

From the comment and feedback from the class, the original copy-writing sounded too cocky and aggressive, so i have draft up some idea which i mean will improve and added a few things which i wanted to included into the manifesto.

Folder

This is one of the mock i have done with normal printing paper. I am looking to bring in the ‘slice’ like my logo in to my core theme of the folder. and that is the reason why the folder had been open up like that. I hoping to bring this slice as the core concept of the visual identity.

CD case

Fonts

This was the fonts which was originally chosen.

Modern no.20 was the fonts use in logotype of psyhcographics.
Georgia was chosen to use in general heading and primary use etc.
Gill Sans was chosen to use as secondary font for contents etc

During the re-branding process, I have realized the font was too normal which doens’t reflect anything of psychographics and doesn’t tell anything about us, therefore have been thinking of replacing the primary fonts and secondary fonts.

Have been going through tones of fonts at Font shop. i was heading to serif font in particular which kinda go with the serif font use in the logo. but then i have turn away to Prelo Slab fonts. Soho family catches my eye the most out of all the serif and prelo slab fonts. i feel that any prelo slab font could make a good primary font when in bond and good for secondary font for inside context etc.

Newly found fonts

Final visual

Colour Swatches

Primary Logo

Secondary Logo

Fonts

Manifesto

Been seeking help with my tutor/copy writing Anthony to develop my copy-writing of the manifesto.

Name Card

Here is the final design of the name card. The name will be sent to special printer. The logo will use ‘extreme embossing’

Letterhead

Envelope

Badges

Folder

final dimension of the folder. i have decided to produce the folder in a reasonable size so that it can be less accessible and easier to sent to client etc. The capability (A4) inside the folder must allow to hold letter hand, envelope name card, folder poster, CD, stickers etc…

Note book

Testing/Mock up

Mock up of the envelope. form this mock up, i will be able to know the position and which font size will be best suitable.

so i have been choosing different sort paper/card to form the folder. i was looking for a more durable card so that it give a more security for the stuff inside the folder.

as the structure of the folder required the card i have choose must be fold-able with fine edges. because originally i was testing it with ivory mounting board. and when you try to fold it, the layer inside the paper will make a very messy edges which is not good.

therefore i have been testing different card/paper in order to give a more cleaner edges when fold it.

so i have chosen this 350 gsm card board as the final material to use for the folder. i have been testing with different scoring techniques to provide with a fine edges even just folding the card. But i have developed another technique with a light slicing the of the scoring line. so when it come to folding it it will give a very nice/clean edges. like the picture above shown.

keeping a consistence colour through out a identity is vital in building a identity with any brand. But since i am producing everything by hand. there is very hard to source all this printer which could print on card for one off production etc. which i have aware with that, and have been taking consideration with every design decision that i will know all of this can be achieve in the future when i am going to produce this folder in a more amount production.

So i have sourced this spray can. and i have been testing the outcome of the colour yellow which is the closest to my yellow i decided before. so i think i will be using the method to apply the colour onto the folder.

Next, i was struggling with how to apply the exact yellow i wanted on the folder layer. I was initially thinking of sticking on another layer of white paper with spray mount and PVA glue. that way the outcome of the yellow will not be effected by the colour of the cardboard. but then the outcome of that was not as good as i expect because the amount of adhesive cant not be 100% applied onto the card board evenly. in a result, left with air bubble between the card and the extra layer paper, which give a horrible finish effect.

so i have taking alternative method by spraying a extra solid white colour onto the card before i apply the yellow. so the colour will be less effected by it. and i am satisfy with the outcome of this testing.