Inspiration/Improvisation in Thailand

Plastic are commonly use in Thailand as “container” for various type of drinks around street corner. The ubiquitous plastic bag becomes an instant cheap bottle if you add a straw. And you can hang it anywhere. Personally i didn’t like the hygiene side of serving drinks/liquid with plastic bag, and the plastic can only be use once since the thickness of it is very very thin. but i thought a alternate way of using plastic bag and the the simplicity of not having graphics or excess packaging, in which the plastic act as a all in one:container, packaging, and easy to use.

Zongzi

(ZONG,粽) is a tranditional Chinese food, made of glutinous rice stuffed with different filling and wrapped in banboo or reed leaves. In the western they are known as rice dumplings or Chinese tamales.

ZONG is tranditionlly eaten during the Dragon Boat Festival which falls on the fifth day of the fifth month of the Chinese Calendar.

During the period of the dragon boat festival, shop and restaurant will prepare ready make Zong for people who doesn’t know how to make ZONG. SO customers can order from the shop and take room the ZONG. Traditionally, reed leaves is wrap around the Zong along with Bamboo skin and people can carry zong with the reed leaves(like the picture shown above. But this traditional way of carrying the zong was replace with plastic bag since is much clearer and lesser effort just put the Zong int he bag. in my opinion i have to say using plastic is alot more convenient to use when it comes to carry stuff, but but use string/leaves for carrying thing is a very fresh and unique way, which i will try to inplementing and developing this idea forward.

Paracord/alternative way to carry a bottle

Brain storm

Core concept

• to encourage customers of the body shop to bring in their own container for their product of choice
• reuse is the best option after reduce/recycle in term of environmental friendly/ethical
• that we help the body shop to retain the top position/leading of being environmental friendly brand. they were the first to use 100% recycle plastic. and now the body shop is being ‘ahead of the game’ again and Pre-cycle all their container.
• this core concept also avoid any material that are ‘recyclable’:plastic bag/containers. that is because lots energy are still consumed into the recycle process. so of this company claim that they are ‘environmental’ brand but actually NOT

Development

Logo

Final Logo

Label

since my core concept is to encourage customers to bring in the own container to refill their product of choice. and my initial idea is to apply label with with product information on it. therefore i tend to crate a label that are flexible enough to be able to to stick on any type of containers. plastic water bottle are ideally container that customers will likely to bring in. so the label i am thinking will look more look  alike to those label used in water bottle.

with the label idea, i wanted the label to be written on with the information regard to the product. so this label will be apply to the customers label.  so once the customer purchase the product, the price of product will be depend on the amount(weight) they pour into the container. member of the body shop stuff will be able to write the amount of the product.

Final outcome