BRIEF

Background information (Body Shop)

THE VALUE

“I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.”

Anita Roddick. Human Rights Activist. Founder of The Body Shop.

The beauty behind our business. What we do. Why we do it. How we do it. And what makes us different.

We believe there is only one way to beautiful, nature’s way. We’ve believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality.  And whilst we’re doing this, we always strive to protect this beautiful planet and the people who depend on it. We don’t do it this way because it’s fashionable. We do it because, to us, it’s the only way.

THE COMPANY

“The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.”

Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop

The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, we now have over 2,400 stores in 61 countries, with a range of over 1,200 products.

against animal testing
Every one of our products is animal cruelty free and vegetarian. In fact we were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.

for trading fairly
We believe in fair trade to such an extent, that over 20 years ago we set up our own fair trade programme, called Community Trade. We believe this level of commitment to trading fairly is unique in the cosmetics industry. Community Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients.

our five core values
The Body Shop is a leader in promoting greater corporate transparency, and we have been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.

our charitable foundation
We also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation’s focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.

THE HISTORY

The very first The Body Shop® store opens on 26th March 1976 in Brighton, on the south coast of England. By 1978 a kiosk in Brussels became the first overseas franchise, and by 1982 new shops open at the rate of two per month.

In 1985, in its first year as a public company, The Body Shop sponsor posters for Greenpeace. A year later, it creates an Environmental Projects Department of its own, while the first major window campaign for The Body Shop is “Save the Whale” with Greenpeace, in 1986.

The first Community Trade product for The Body Shop, a Footsie Roller, is produced in 1986 by a supplier in southern India. This trade in Footsie Rollers has evolved into the current trade with Teddy Exports in India, one of our key Community Trade suppliers.

By 1990, just one year after launching in the USA, there are 2,500 applications for a franchise, with demand for The Body Shop® products ever-growing, driven by expansion which saw the company trading in 39 countries within just fourteen years after the opening of the very first shop!

In 1990 The Body Shop Foundation is established, a charity which funds human rights and environmental protection groups.

The Big Issue paper for homeless people, which began as a The Body Shop Foundation project, is launched in 1991. By 1998 its success saw The Body Shop Foundation part-funding the launch of The Big Issue stateside, in Los Angeles.

The New Academy of Business is established in 1995, as an initiative by Anita Roddick. This innovative management degree, addressing social, environmental and moral issues, is run at The University of Bath, in England.

In 1993 The Body Shop launches a high profile international campaign to raise awareness of the plight of the Ogoni people and their leader Ken Saro-Wiwa. They were being persecuted for protesting against Shell and the Nigerian dictatorship over exploitation in their homeland.

The Body Shop At Home™, the direct-selling arm, is launched in the UK in 1994, Canada in 1995, Australia in 1997, and USA in 2001. It has now rolled out in 48 states in the USA and is set to grow even bigger.

The Body Shop continues to increase its positive environmental practices. In 2001, The Body Shop UK region and service-centre head offices in Watersmead, switch to Ecotricity, providing them with energy from renewable sources. In addition, a number of The Body Shop® stores have now converted to green electricity.

Campaign successes include the Against Animal Testing campaign. The campaign leads to a UK-wide ban on animal testing of cosmetic products and ingredients in November 1998, and the largest ever petition (four million signatures) being delivered to the European Commission in 1996.

In 1997, The Body Shop is the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups.

In 1995 and 1997 The Body Shop Values Reports are recognised as trailblazing by United Nations Environmental Programme and SustainAbility, and ranked highest in their review of International Corporate Environmental Reports.

In 1997, The Body Shop celebrates its 21st birthday with the launch of a new flagship store design, winning the prestigious Retail Week Store Design of the Year Award.

To celebrate the 50th Anniversary of the Universal Declaration of Human Rights in 1998, The Body Shop launches a joint worldwide campaign with Amnesty International to highlight the plight of human rights defenders around the world, encouraging customers to ‘Make Your Mark’ for human rights. This successful campaign saw three million people sign up.

In 1999, The Body Shop creates four new business units in the UK, Europe, the Americas and Asia, shifting its operational and management structure out to the regions.

2001 saw the first The Body Shop® customer reward programme launched in the US. It becomes so popular, it’s now in key markets globally, known as Love Your Body™ customer programme with customers rewarded by 10% off their purchases, free gifts and a birthday present, as well as other members-only benefits.

The Body Shop branches into South Africa in June 2001, via New Clicks Holdings as The Body Shop direct franchisee in South Africa. New Clicks have a strong commitment to corporate social responsibility through its New Clicks Foundation.

During 2002, The Body Shop runs a global campaign with Greenpeace International on promoting renewable energy, which culminates in the presentation of over six million customer signatures at the World Summit for Sustainable Development in Johannesburg. We further our commitment to environmental sustainability through investment in renewable energy, funding of energy efficiency projects in the developing world, and incorporating post-consumer recyclate into our packaging.

During 2003 The Body Shop launches a global campaign to raise awareness and funds to help those affected by domestic violence. The Stop Violence In The Home campaign builds on almost a decade of campaigning on the issue in a number of our markets, including Canada, the USA, and West Malaysia. The campaign aims to highlight the issue, raise money to support the work of groups helping victims of violence, and ensure that customers and employees are provided with information on sources of advice and help.

Anita Roddick is appointed as a Dame of the British Empire as part of the Queen’s Birthday Honours on Saturday 14th June 2003.

During 2003 The Body Shop launches in Estonia and Turkey.

In 2004 The Body Shop is the first global retailer to join the Board of the Roundtable for Sustainable Palm Oil, working with NGOs and plantations to protect tropical rainforests and improve the human rights of workers and indigenous people.

In 2005 The Body Shop joins The Campaign for Safe Cosmetics and is commended by Greenpeace and the Breastcancer Fund for our responsible chemicals policy.

During 2005 The Body Shop is awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual awards of the Royal Society of Prevention of Cruelty to Animals in the UK. An independent panel of judges chose The Body Shop as winners because of our Against Animal Testing policy.

The Body Shop arrives in Jordan and Russia in 2005, bringing the total of stores around the globe to 2,045.

On March 27th 2006 The Body Shop turned 30.

In 2006 The Body Shop wins PETA’s Proggy (progress) awards for its ongoing commitment to avoid animal testing.

In 2006, as part of the ongoing Stop Violence in the Home, The Body Shop creates a partnership with UNICEF and the United Nations Secretary-General’s Study on Violence Against Children, to conduct a study into the effects of domestic violence on children.

The Body Shop becomes part of the L’Oréal Group and de-lists from the London Stock Exchange on July 12 2006. It retains its unique identity and Values and continues to be based in the United Kingdom. It operates independently within the L’Oréal Group and is led by the current management team of The Body Shop reporting directly to the CEO of L’Oréal, Jean-Paul Agon.

On 10th September 2007, our founder and inspiration, Dame Anita Roddick, sadly passes away at the age of only 64. Her legacy and inspiration continues at The Body Shop.

In 2007 The Body Shop join forces with MTV in a new brand partnership to raise funds and awareness about HIV and AIDS amongst young people, through the Spray to Change campaign. Over £430,000 is raised through sales of the limited edition Rougeberry fragrance. The money raised goes to the Staying Alive Foundation, a charity who fund with grass roots organizations raising awareness and educating young and at-risk groups about HIV and AIDS.

In January 2008 Sophie Gasperment joins The Body Shop, assuming the role of Chief Executive from June 2008.

August 2008 sees the unveiling of The Body Shop exciting new brand look.

Key words

Brain storming

Body Shop/Ethical

Fact is we can not make the world a better place or save the world by shopping, buying more and more things with excessive/waste packages. that is not Ethical. That goes the same with other cosmetic company force its user to believe buying its product will eventually gaining BEAUTY.  Through my campaign, i would like to craft Body Shop as a brand to reflect the true definition of Ethical Beauty.

Packaging of Body Shop – They are the first of cosmetic product retailer  to use 100% recyclable plastics.

• numbers of packaging + product container from cosmetic company is ridiculous
• problem of recycling. the process itself still consume energy in order to complete the process and itself the process is expensive to be achieve
• packaging in body shop are kept to minimum to reflect  they environment  friendly. But the question is how many of its packaging or container were end up in the dump at the end of the day?

Therefore, my campaign will allow customers to realize Body shop has put a real effort to be truly environmental friendly and ethical in terms of keeping its packing to minimum at its maximum effects.

What wrong with THE BODY SHOP ? A criticism of ‘green’ consumerism, London Greenpeace

The Body Shop have successfully manufactured an image of being a caring company that is helping to protect the environment  and indigenous peoples, and preventing the suffering of animals – whilst selling ‘natural’ products. But behind the green and cuddly image lies the reality – the Body Shop’s operations, like those of all multinationals, have a detrimental effect on the environment  and the world’s poor. They do not help the plight of animals or indigenous peoples (and may be having a harmful effect), and their products are far from what they’re cracked up to be. They have put themselves on a pedestal in order to exploit people’s idealism – so this leaflet has been written as a necessary response.

Companies like the Body Shop continually hype their products through advertising and marketing, often creating a demand for something where a real need for it does not exist. The message pushed is that the route to happiness is through buying more and more of their products. The increasing domination of multinationals and their standardised products is leading to global cultural conformity. The world’s problems will only be tackled by curbing such consumerism – one of the fundamental causes of world poverty, environmental destruction and social alienation.

FUELING CONSUMPTION AT THE EARTH’S EXPENSE

The Body Shop have over 1,500 stores in 47 countries, and aggressive expansion plans. Their main purpose (like all multinationals) is making lots of money for their rich shareholders. In other words, they are driven by power and greed. But the Body Shop try to conceal this reality by continually pushing the message that by shopping at their stores, rather than elsewhere, people will help solve some of the world’s problems. The truth is that nobody can make the world a better place by shopping.

20% of the world’s population consume 80% of its resources. A high standard of living for some people means gross social inequalities and poverty around the world. Also, the mass production, packaging and transportation of huge quantities of goods is using up the world’s resources faster than they can be renewed and filling the land, sea and air with dangerous pollution and waste. Those who advocate an ever-increasing level of consumption, and equate such consumption with personal well-being, economic progress and social fulfilment, are creating a recipe for ecological disaster.

Rejecting consumerism does not mean also rejecting our basic needs, our stylishness, our real choices or our quality of life. It is about creating a just, stable and sustainable world, where resources are under the control of local communities and are distributed equally and sparingly – it’s about improving everyone’s quality of life. Consuming ever more things is an unsatisfying and harmful way to try to be happy and fulfilled. Human happiness is not related to what people buy, but to who we are and how we relate to each other. LET’S CONSUME LESS AND LIVE MORE!

MISLEADING THE PUBLIC

Natural products? – The Body Shop give the impression that their products are made from mostly natural ingredients. In fact like all big cosmetic companies they make wide use of non-renewable petrochemicals, synthetic colours, fragrances and preservatives, and in many of their products they use only tiny amounts of botanical-based ingredients. Some experts have warned about the potential adverse effects on the skin of some of the synthetic ingredients. The Body Shop also regularly irradiate certain products to try to kill microbes – radiation is generated from dangerous non-renewable uranium which cannot be disposed of safely.

Helping animals? – Although the Body Shop maintain that they are against animal testing, they do not always make clear that many of the ingredients in their products have been tested on animals by other companies, causing much pain and suffering to those animals. They accept ingredients tested on animals before 1991, or those tested since then (if they were animal-tested for some purpose other than for cosmetics). There continue to be concerns about the enforcement of their policy. Also, some Body Shop items contain animal products such as gelatine (crushed bone).

Caring for our bodies? – The cosmetics industry, which includes the Body Shop, tries to make women – and increasingly now also men – feel inadequate and insecure about their bodies, and pushes the message that people need ‘beautifying’. Women especially are often put under pressure to conform to the impossible physical ideals set by money-oriented industries and the media. Let’s appreciate everyone’s natural beauty and dignity.

WHAT YOU CAN DO

Together we can fight back against the institutions and the people in power who dominate our lives and our planet. Workers can and do organise together to fight for their rights and dignity. People are increasingly aware of the need to think seriously about the products we use, and to consume less. People in poor countries are organising themselves to stand up to multinationals and banks which dominate the world’s economy. Environmental and animal rights protests and campaigns are growing everywhere. Why not join in the struggle for a better world? London Greenpeace calls on people to create an anarchist society – a society without oppression, exploitation and hierarchy, based on strong and free communities, the sharing of precious resources and respect for all life. Talk to friends and family, neighbours and workmates about these issues. Please copy and circulate this leaflet as widely as you can.

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For direct reference please go to – http://www.mcspotlight.org/beyond/companies/bs_ref.html#2

This does not represent my personal prepective toward Body Shop as a brand. Also, I did not purposely put up this article as i am create a unconventional campaign for Body Shop. But at the same time, various area pointed out in this article are important in terms of what the general public think toward Body Shop as a brand. it almost feel that for all the things Body Shop over the years fail to meets its standard or the ethical image to the public

Competitors

Aveda

Aveda sells products ranging from skin care to hair care which are as organic as possible. Aveda also maintains a variety of partnerships with salons and spas that use their products. Many of these locations also offer treatments certified by Aveda. Aveda offers training to employees of its affiliated salons and spas. They also run several institutes for cosmetology education.

Aveda set an industry precedent by introducing an aerosol hairspray that has a net-zero impact on the Earth’s climate and an award-winning low 35% VOC formula. Through a partnership with NativeEnergy, an organization that supports and builds renewable energy products, Aveda has helped fund wind turbines. Aveda claims that it purchases enough wind energy to power its primary manufacturing facility. The company uses “sends sustainability surveys to publications to help decide where to place its ads”.

Aveda is partnered with schools across the country to recycle bottle caps

Current campaign for AVEDA

WE’RE ALL FOR CLEAN WATER

Each LIGHT THE WAY candle customers purchase helps fund Global Greengrants Fund projects protecting clean water and touching the lives of tens of thousands of families worldwide.

In 3 years running of the past campaign: award grants to more than 600 communities in 20 countries, clean up toxic contamination in more than 70 rivers and water sheds around the world, convert 2,500 acres into sustainable, organic farms, train and empower 9,500 women to be activists for clean water in their communities.

Origins

The company is known for their skin care products. Notable lines include the “Perfect World” line of products.

The mission at Origins is to create high-performance natural skincare that is powered by nature and proven by science. They use potent plants, organic ingredients and 100% natural essential oils. And their  long-standing commitment to protect the planet, its resources and all those who populate it is reaffirmed by earth and animal friendly practices.

Kiehl’s

Kiehl’s is a premium American cosmetics brand retailer,  founded in New York City’s East Village in 1851. It currently has stores worldwide and is owned since 2000 by the L’Oreal cosmetics group. Kiehl’s specializes in making premium skin, hair, and body care products, and its formulas utilize extensive herbal and pharmaceutical knowledge passed on through generations of manufacture.

As with many cosmetics and body care companies, Kiehl’s offers a wide range of products. These include fragrances, oils, shampoos, cleansers, sunblocks, lip balms, lotions and moisturizers, for men and women. Notably, Kiehl’s also offers cleansing products for pets, including for dogs and horses.

Back 2 M.A.C – a recycle programed for M.A.C cosmetic

The Back 2 Mac is a recycling program which customers of MAC canada cosmetic allow to bring back to the store 6 “primary containers including eyeshadow pots, foundation bottles, pigment jars, lipstick or gloss tube, in a result, customers allow select a range of free items including lipstick, gloss, or eyeshadow up to $14.

For a second i through that was a good idea because for the empty container instead of ending up in the bin, they could bring back the empty container to the store for further recycle purpose. and i also thought okay, it is a good idea that could actually apply to body shop. But then i think a little bit more, customers save their empties containers and usually bring giant bags in for recycle in return for free products. I think this is just another way for them to get you to visit the store more and spend more money in their product everytime you visits. which is wastes money, gas in terms of actually making effort travellng to the store. Which afterall isnt so green at the end of the day. Although the concept is rich to develop further more.

‘Licence to fill’ article form The Guardian

A woman shopping at Unpackaged, a shop in London that encourages customers to bring their own packaging and container

It all happened in a blink of a distracted eye when I heard a loud noise at the other end of the shop. One moment I was carefully filling a bottle with olive oil from a large metal vat, the next I was surveying a minor disaster. Olive oil was cascading from the spout straight into my recycled paper carrier bag and soaking my hands, wrists and jacket sleeves. I jumped away in horror and embarrassment (being careful not to slip on the floor) and managed to turn the tap off.

“I think I’ve had an accident,” I mumbled to a kindly and unflappable shop assistant, who mopped up the mess with a jumbo kitchen roll, sacrificing an entire rainforest in the process. I could tell from her face that it had happened before. When I came to pay, it was a struggle extracting money from my treasured tartan purse as it now resembled a squidgy baklava. I fled the shop in horror, trailing oil.

The government’s eagerly-anticipated new food packaging strategy unveiled by Hilary Benn this week, aims to encourage a return to this old-school approach to packaging. More controversially, he would like to see supermarkets giving their shoppers the option of buying anything from laundry detergent to coffee loose, by simply taking empty containers back to shops to be refilled. But while it’s a good idea in practice, is it something large retailers would really want, or are geared up, to do?

My own oil slick experience took place in a visionary and enterprising London shop called Unpackaged, which was opened by local resident Catherine Conway in 2006 on the site of a disused and long-neglected dairy near where I live. Customers can bring in and re-use any old containers – glass jars, tupperware, old takeaway cartons, brown paper bags, plastic bags, old packaging. If if it’s heavy, they weigh it first, if it’s light then you just fill it up and they weigh it at the checkout. The best bit is that you automatically get a discount by bringing in a container, and you can choose from a wide range of organic fresh and dried food including rice, porridge and nuts, and liquids including washing-up liquid and oils.

Maybe customers (or customers like me, at any rate) cannot be trusted to do their own refilling, and staff should be put in charge of potentially hazardous liquids. And this kind of shopping is, by its very nature, unlikely to be a spontaneous option. You have to be pretty well-organised to keep and clean and collect your containers, then remember to take them all with you. But if it’s important to you, then you do it. And if there’s a financial incentive, then surely that’s going to help.

Should supermarkets provide facilities for refilling or should we just hope that more enterprising, smaller shops, will recognise the demand? Even worthy attempts by giants like Tesco to allow their customers to remove and leave behind packaging after they have bought goods have thus far only been restricted to trials. Do you think the extra preparation and organisation needed would be plausible or worth the sort of discount you’re likely to get?

Article from http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/jun/11/supermarket-government-packaging-strategy

JUNKK.COM

JUNKK.COM is a website where people can upload their views and ideas on how to recycle waste. Even the smallest of contributions can make a BIG difference. The website encourage people to valued and save the plant. People allow to upload images of their innovative idea of how to recycle rubbish for an alternative use. Is almost a massive brainstorm of second-use of any wastage we produce in our everyday life.

www.junkk.com

Precycle

Precycling – “Pre” means “before” and “precycling” means we can “preventing recycling” by taking a action before.

Example of Precycling

• Bringing in  your own bags to the retail store, by that, consumers not only prevent have to recycle additional bags, you actually preventing recycle an existing bag.
• Buying less disposable items or none at all, consumers are preventing more things from ending up in landfill, and we won’t be using excess packaging.
• if consumers buying “long life” products (such as batteries and light bulbs) or “concentrate” products, (such as juices or detergents) you not only prevent buying unnecessary packaging, but you prevent more products from ending up in a landfill

Ways of Precycling

• Bring reusable bags to the store with you. Cloth or paper will do
• Buy large quantities. If you buy products in bulk or in large sizes and quantities, you can put them in smaller containers as you need them and this uses less containers.
• Buy products with the least amount of packaging or none at all. Items packed in multiple containers may look, but they are a waste
• Buy products with the least amount of packaging. If you have to use container, it might as well be green. Additionally, you help support green corporations
• Don’t buy disposable item. They only fill the landfill more.
• Buy less paper towels and napkins or none at all.
• Buy long life and concentrated items. This saves on packaging as well as product.
• Don’t purchase styrofoam. It contains polystyrene, which is the most diffcult material to break down in our landfill and is considered a hazardous waste.
• Buy item in cardboard, aluminum, steel, glass, and plastic containers marked 1 and 2. These containers can be recycled more easily.
• Read labels for ingredients. Stay away from chemicals that harm our plant and animal life and poison our land.

Information from:

http://www.planetpals.com/precycle.html

VIDEO ON PRECYCLE:

http://www.reuters.com/news/video?videoId=93941&videoChannel=74

UNPACKAGED

UNPACKAGED was founded in 2006 by Catherine Conway in the belief that there is a better way to sell food.

We want to make it easy for our customers to do the right thing – the right thing for themselves and for the environment.

We started on a market stall and now have a shop at 42 Amwell St, London.

Packaging research – Boxed and labelled new approaches to packaging design

As climate change rocks the world, it is also rocking the design world. At this point in the history of industry, those who integrate environment friendly solution into theier practice will be in demand. The pressure on companies to go green comes not just from the consumers, but also from up and down the supply chain and, not least, from their own bookkeepers. Packaging has been an obvious place to begin. Germans now leave packaging at the supermarket to be recycled, which means that supermarkets, in turn, put pressure on producers to reduce their packaging. In the UK, shoppers can bring their own boxes to buy cereal, and almost everywhere, there is a move from bottled water to tap, not just in homes and resaurants, but hotels.

There are many shades of green, from “reduce, reuse, recycle” to making the best of what you’ve inherited and then passing it down to the next generation. “i think the biggest consumer misconception in this area is that for packaging facilities, using local production and dissecting every step in their process to see how to reduce their carbon footprint.

Although plastic has been widely vilified, most designers know that it is more important to decrease the amount of material used than to get rid of polymers altogether. Sure, local plastic vs. imported paper can get confusing. And because green has gone mainstream only recently, alot of companies are greenwashing to sell more products, in much the same way that sold inferior merchandise to a naive public, inspiring the first officially trademarked product.

responsible packaging design is as simple as making a wrapper that the consumer wants to live with. Designers are building a second life into their packaging giving and additional function to the container:and emptied wine box becomes a wine rack, a perfume bottle can be used as a travel case. Sometime this reuse  is brief, but sometimes the box enjoys a longer product life than the product does. In the near future, packaging may be re-purposed in different ways after it is used.

Have been reading this reference book about new approaches to packaging design. I was looking for minimum packaging/fresh approaches for packaging for my ideas.

These bags were designed as colour samples of hair extensions for distribution to visitors at a party at MUSE beauty salon. Hair extensions are attached to bags as handles.

Kaffe is a coffee shop started by four Swedes. The handwritten charcoal aesthetic derives from the personal connection every person has with their type of coffee. This is reflected in a direct style of communication, with business cards, bags, take away cups. Personally addressing the customer.

This packaging contains fruit and vegetable seeds for novice gardeners. Using user centric research and the innate properties of 100% recyclable corrugated cardboard, the new wrapper is simple, clear, sustainable and as approachable as its contents.

With these rice sacks, in three sizes plus a fabric bag for transport and refilling. The small bags are printed with information about starvation around the globe while the tall bag is illustrated with a leg bone to recall an undernourished human figure.

The designs show graphic fan forms, inspired by the diaphragm of a camera. Various, overlapping transparent colours were used to differentiate the different products within this line.

Alima Pure makes mineral makeup using a minimum of ingredients. The exterior packaging features illustrations that are foil stamped in pearlescent white on the natural cream stock. One exposed end of each box reveals the jars and product anchored by a simple sticker containing product information, which eliminates the need for extra run and printing costs.

This packaging is tastefully introduced through the use of labels in tweed and other fabrics.

A box made in recycled raw-looking cardboard conveys the purity and nature oriented character of the product. On the other hand, the lithography and gold seal with curling serifs made in hot stamp lend an air of luxury to the box.

INSPIRATION

CONTINUE…